Overview
EssenceWise™ allows you to unlock the mystery of the qualitative market knowledge on the web by providing you with the ability to measure the emerging wisdom contained in User Generated Content. EssenceWise™ is built on top of the patent pending WiseWindow™ open access platform - a revolutionary technology innovation that makes rapid, domain sensitive, and relevant discovery of sentiments and attributes possible.
EssenceWise™ empowers marketers, researchers, brand managers and product designers to innovate new products, position established products, measure true sentiments, and gauge what moves people. Provided as a suite of insight discovery tools, EssenceWise™ allows users to sort through a large amount of qualitative data on-the-fly, enabling them to discover "what moves people" about their products, industry, brands, company, etc. and those of their competitors.
Why EssenceWise™ ?
Innovators choose EssenceWise™ because of its automatic discovery of patterns and trends that provide relevant and useful results. There are many tools out there that claim to "analyze sentiment" of "consumer generated media" on the web. EssenceWise™ is set apart from the rest of those tools by its ability to discover trends and provide relevant results.
Keyword Search vs. Discovery
Many sentiment analysis tools run on the old paradigm of keyword search, where you type in or set up the system with the terms that you think will be useful to obtaining your desired results and hope for the best. The problem with keyword search is that it lacks context. For example, you may be searching for "Campbell's Soup" and get stories about Naomi Campbell volunteering in a soup kitchen. Or how do you tell whether someone "hate" something or if they really "haaaaaaate" something?
Rather than searching for keywords that you believe to be relevant to your search, EssenceWise™ tells you the statistically significant words and phrases that people are saying about the topics that you are observing. This provides increased relevancy and effectiveness because you are no longer guessing what people are thinking, but you are discovering what people are thinking and feeling: you are discovering "what moves people"
Dynamic Frame of Reference
Another challenge for relevant results from keyword searches is the changing frame of reference. For example, an "unpredictable" performance by an actor is seen as a good thing, while the "unpredictable" operation of a car is definitely a bad thing - the domain matters
EssenceWise™ is able to isolate and reduce the vast information on the internet into a set that is relevant to your discovery. We don't tell you about "fast" cars, when you are looking into "fast" computers. WiseWindow™ analyzes data according to "verticals" (think of them as industry lines) to provide you with accurate sentiments associated with specific terms.
Transparency of Sources
In addition to the automated technology that sorts and filters sources to provide you with the most relevant results, EssenceWise™ also has complete transparency of the sources used in the analysis and allows you to modify, add, or remove sources to provide custom analysis.
You can be confident that EssenceWise™ only uses relevant sources and not noise (with respect to user generated content) like press releases or corporate filings when analyzing what consumers feel about a specific product, brand, company, etc. EssenceWise™ also provides a "trust gauge" that alerts you to how confident we are in our analysis, and allows you to set your threshold for minimum number of opinions
What Makes EssenceWise™ Different?
- Discovery capability - get answers to questions you have not even thought to ask. Start your innovation not based on random assumptions of market dynamics but based on what attributes, sentiments and trends can be discovered.
- Higher Relevance - EssenceWise™ is powered by the WiseWindow™ superior technology; utilizing sophisticated statistical natural language processing techniques, very sophisticated topical crawlers, machine learning, very diverse but targeted and domain sensitive sources, and market driven taxonomy of each domain (not guessing what moves people, discovering it).
- Speed of Implementation - NO need for implementation if your universe / your domain exists and minimal efforts if it does not - NO INVESTMENT OF TIME OR EFFORT IS REQUIRED ON YOUR PART! No need to define search terms, competitors, sites, etc. (EssenceWise™ discovers it all!).
